"You can't be stopped"
The year 2020 is coming to an end, taking with it all the more or less striking events that have shaped it. Nike took the time to reflect on all these "adventures" and signed the final stage of its 'You Can't Stop Us" campaign. The world-class athletes who were training and preparing for the championships and the 2020 Olympic Games that were cancelled had to adapt to new arrangements as a result of the global pandemic. The campaign was launched last March and athletes were invited to offer their tips and tricks to stay active during the pandemic.
Following the "Never Too Far Down" campaign in tribute to LeBron James, this one features the legendary Williams Serena and Venus sisters as the main theme of the "You Can't Stop Us Sisters" message. Some of the brand's ambassadors, including Naomi Osaka, Kevin Durant and Leo Baker, appear to convey this message of perseverance and tenacity. Motivational phrases accompany images that praise competitions and athletes.
This message of determination is undoubtedly accompanied by a nod to the Black Mamba. Pictures of Koby Bryant and his daughter, as well as Gianna Bryant and Sabrina Ionescu gathered together in a feature film that encourages the public to "Do it to continue a legacy". Even though the campaign is over, the brand continues to provide new content, motivational and coaching messages on its website and on social media.